Hi, I'm Jo Floyd! I’m a lead-level UX designer focused on transforming complex enterprise ecosystems into human-centered, data-driven experiences. I’ve spent my career designing clarity into complex data-heavy systems, from global finance tools at Citi and J.P. Morgan to logistics platforms at UPS. My work in finance and logistics blends systems thinking and workflow simplification to create clarity at scale. I’m drawn to challenges that blend data, scale, and human impact, where thoughtful design can make the hardest workflows feel effortless.